In tobacco care, we often talk about smoking and secondhand smoke. But there is another exposure that is easy to miss and just as important to understand: thirdhand smoke. It is the toxic residue that remains after a cigarette has been smoked, and it stays behind on walls, furniture, clothes, carpets, dust, and cars. This […]
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Learning by Association: Classical Conditioning
How do we account for most soft drink advertisements showing the drink being consumed in association with friends having a great time, celebrations, music and exciting adventures? This marketing approach leverages a simple principle, first discovered and described by Russian physiologist Ivan Pavlov, called classical conditioning. Pavlov was engaged in the study of digestion in […]
Stress and Its Components
“When will it get better, Doctor?” your patient asks. And somewhere inside you, a quieter voice asks the very same thing. Before we reach for the textbook, sit with that for a moment. Because stress is not something we will only encounter in our patients, many of us are already living it. Hans Selye defined […]